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Portfolio

Selected work.

A look at concept-driven AI visuals, digital personas, and campaign assets built for modern brands. Every project starts with identity — not just aesthetics.

◈ Some projects shown are concept cases — presented to demonstrate creative approach and system capability.
LUANA — Sensory Minimalism Identity
AI Influencer · Concept Case
LUANA — Sensory Minimalism Identity
Full AI persona build: character bible, visual identity system, Canon Library of anchor images, content production pipeline, and first social content posts published.
MATT — Luxury / High Fashion
AI Influencer · In Development
MATT — Luxury / High Fashion
Male AI persona, Northern European aesthetic. Stockholm background, architect father, pianist mother. Composed, understated energy.
Swiss Luxury Fashion — Editorial Campaign
Brand Model · Concept Case
Swiss Luxury Fashion — Editorial Campaign
Consistent AI model identity for a premium Swiss fashion brand. Editorial, ads, and lookbook imagery — zero shoot days.
Premium Beauty — Ad Creative System
Product Visuals · Concept Case
Premium Beauty — Ad Creative System
Scalable product photography system: hero shots, lifestyle scenes, and Meta ad variants for a premium skincare label.
Fitness Brand — Multi-Format Launch
Campaign Concept
Fitness Brand — Multi-Format Launch
Full campaign creative for a European fitness brand: AI model, product visuals, and 40+ ad variants across Meta, TikTok, and OOH.
Wellness — Lifestyle Photography System
Product Visuals · Concept Case
Wellness — Lifestyle Photography System
Minimalist product photography system for a Swiss wellness brand. Studio scenes, flat lays, and Instagram-ready content at scale.

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