A look at concept-driven AI visuals, digital personas, and campaign assets built for modern brands. Every project starts with identity — not just aesthetics.
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Some projects shown are concept cases — presented to demonstrate creative approach and system capability.
AI Influencer · Concept Case
LYRA — Sensory Minimalism Identity
Full AI persona build: character bible, visual identity system, Canon Library of anchor images, content production pipeline, and first social content posts published.
AI Influencer · In Development
MATT — Luxury / High Fashion
Male AI persona, Northern European aesthetic. Stockholm background, architect father, pianist mother. Composed, understated energy.
Brand Model · Concept Case
Swiss Luxury Fashion — Editorial Campaign
Consistent AI model identity for a premium Swiss fashion brand. Editorial, ads, and lookbook imagery — zero shoot days.
Product Visuals · Concept Case
Premium Beauty — Ad Creative System
Scalable product photography system: hero shots, lifestyle scenes, and Meta ad variants for a premium skincare label.
Campaign Concept
Fitness Brand — Multi-Format Launch
Full campaign creative for a European fitness brand: AI model, product visuals, and 40+ ad variants across Meta, TikTok, and OOH.
Product Visuals · Concept Case
Wellness — Lifestyle Photography System
Minimalist product photography system for a Swiss wellness brand. Studio scenes, flat lays, and Instagram-ready content at scale.
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